Meet the Editor

Event Details

COE- Marketing is planning a "Meet the Editors"  webinar with the aim of improving the research paper acceptance in top-rated journals by understanding the requirements and perspectives of the editors. The planned date for the webinar is 28th February 2025.

1. Weng Marc Lim (linkedin.com/in/limwengmarc)

• Associate Editor: Journal of Business Research
• Deputy Editor: Journal of Global Marketing
• Regional Editor: The Service Industries Journal
• Associate Editor: Journal of Consumer Behaviour, and Journal of Strategic Marketing
• Editor in Chief: Global Business and Organizational Excellence

2. George S. Spais (linkedin.com/in/spaisgeorge)

• Senior Associate Editor: Journal of Consumer Behaviour
• Deputy Editor: Journal of Promotion Management (Taylor & Francis)
• Adjunct Faculty Member: Hellenic Open University
• Certified Chartered Marketer: Chartered Institute of Marketing (UK)

Following are the details inline:

• Time of the event - 6PM IST
• It is an Online event
• The target audience of this event are faculty (KJSIM, SVU, Other universities etc) and research scholars, entire academia 
• Registration link - https://forms.gle/kmQ1rGFgoJbt6VSW7
• A brief write-up about Meet the Editors - 

"Meet the Editor" events are crucial for academic researchers, offering a unique opportunity to engage directly with journal editors.  These events provide invaluable insights into the editorial perspective, demystifying the often opaque publication process. Researchers gain a clearer understanding of journal scope, target audience, and specific publication criteria, enabling them to tailor their work for a higher likelihood of acceptance.  Crucially, these events often highlight the "dos and don'ts" of manuscript preparation, addressing common pitfalls that lead to rejection.

Rejections are inherently demotivating, often undermining researcher confidence and stalling progress.  However, in this event the editors will share their perspective of screening and reviewing papers. Explain their process of selecting quality paper from the many papers submitted. This direct feedback, combined with an understanding of the editor's perspective, empowers researchers to refine their work, navigate the complexities of academic publishing, and persevere through the inevitable challenges.