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"The Role of Micro Influencers in the Consumer Decision-Making on Budget Hotels in the Indian Context"

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Category
Chapters
Authors
Aparna Jain
Book Title
"Digital Technologies (Artificial""Transfer, Diffusion and Adoption of Next-Generation Digital Technologies Conference proceeding and Springer (Scopus) publication IFIP WG 8.6 International Working Conference on Transfer and Diffusion of IT, TDIT 2023 IIM-Nagpur, India, December 15–16, 2023 Proceedings, Part I"" Intelligence) Adoption Industry 4.0"
Publisher
Springer
Date
01-Dec-2023
Edition
"ISSN 1868-4238 ISSN 1868-422X
volume
"ISSN 1868-4238 ISSN 1868-422X
Chapter no.
5
Pages
428-442
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