With trade analysts ruling out Patanjali just as a fad, many of the big player FMCG companies are discussing the strong Patanjali brand in their board rooms. Patanjali is also being called the Indian Body Shop. We try to understand the buying behaviour of the consumers of Patanjali and also the most beneficial product mix of Patanjali and areas of opportunity for them through questionnaire and interviews. It is worth to know whether Patanjali can increase their market share, penetration and sales by deploying their resources to the popular products and leverage the most influential factor of customers buying decision for their growth. Through this we would also see whether Patanjali increasing their modes of supply chain has solved their problem of shortage of goods. This will help us understand the impact of Patanjali products on the FMCG business previously dominated by big shot companies like HUL, P&G and Nestle.