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Promotional Effort Allocation in Segmented Market Incorporating Multi-Period Promotion Strategies in a Planning Horizon

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Category
Articles
Authors
Prerna Mahindroo
Publisher
-
Publishing Date
01-Oct-2011
volume
1
Issue
0
Pages
32-41
  • Abstract

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PRERNA MAHINDROO. (2013).
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PRERNA MAHINDROO. (2015).
Optimal Pricing and Promotional Effort Control Policies for a New Product Growth in Segmented Market. Yugoslav Journal of Operations Research,25(1): 73-91.doi: https://doi.org/10.2298/YJOR130217035J
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