ct To fulfill their marketing goals, firms must design marketing strategies based on customer behavior and marketing data. This study aims to investigate the connection between consumer behavior and the development of marketing strategies, to pinpoint significant trends and patterns in consumer data, to create frameworks and methodologies for developing marketing strategies, and to offer useful information and suggestions for marketers. As part of the study technique, MARKETING STRATEGY DEVELOPMENT BASED ON CONSUMER BEHAVIOR, AND MARKETING ANALYTICS Section A-Research paper 2582 Eur. Chem. Bull. 2023,12(Special Issue 1, Part-B), 2581-2591 primary data gathered through surveys and focus groups was analyzed along with a review of relevant literature. Correlation matrices, frequency distribution tables, and comparisons of the marketing channels were all used in the data analysis. According to the report, developing marketing strategies based on consumer behavior and marketing analytics involves a strategic approach in-depth knowledge of consumer behavior, marketing trends, and the most recent marketing tools and methodologies. The survey also discovered that marketing analytics plays a significant part in this process, offering insightful information about customer data and assisting businesses in making data-driven choices. Keywords: marketing strategy, consumer behavior, marketing analytics, marketing channel comparisons, business growth.