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STRATEGIES FOR ENHANCING CUSTOMER AWARENESS ON ELECTRIC CARS ADOPTION IN INDIA


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Category
Articles
Authors
Publisher
Bulletin For Technology And History
Publishing Date
01-Jul-2023
volume
Volume 23, Issue 7, 2023
Issue
Volume 23, Issue 7, 2023
Pages
115-131

India is promoting the widespread adoption of electric vehicles (EVs) that is essential for transitioning towards sustainable transportation systems and mitigating environmental impact. The acceptance and implementation of EVs, however, are heavily influenced by consumer perception and awareness. This study aims to explore key factors that influence consumer intentions to adopt electric vehicles, focusing on the Indian context. The larger objective of developing a greener and more sustainable national transport system is furthered by the research conducted in this area. By implementing the strategies derived from this study, stakeholders can enhance customer awareness, address adoption barriers, and encourage the widespread use of electric vehicles throughout India. The identified factors encompassing EV adoption in India include economic constraints, vehicle performance concerns, insufficient charging infrastructure, environmental conservation considerations, societal influence, and social awareness of EVs. By gaining a deep understanding of these factors, it becomes feasible to develop impactful strategies aimed at boosting consumer awareness and facilitating the widespread adoption of electric vehicles in the country. Furthermore, this paper examines the existing research on EV adoption, identifying gaps and limitations .

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