Purpose of Research: The millennials are an important cohort in the luxury market, because of their purchasing power and the power of social media interaction. However, little is known about factors underlying their attitudes toward luxury fashion brands and online purchase intentions. This study explores whether materialism, a need for uniqueness, susceptibility to informative influence, and social media usage affect millennials’ attitudes toward luxury fashion brands and online purchase intentions. Cosmetics are a Faustian promise of eternal beauty to women who are living longer and longer, according to The Luxury Strategy (J. N. Kapferer and V. Bastien) as the eternal quest for beauty increases, the desire to buy luxury cosmetic products increases as well. The advent of the internet which has led to the boom of e-commerce has further propelled the growth of luxury cosmetics market across the World. An interesting customer segment for luxury brands includes millennials. Millennials, also known as Gen Y, are adults born between the years 1981 and 1996. As per Morgan Stanley Research, there are 400 million millennials in India, who make up about a third of the country’s population and 46$ of the workforce. The rising disposable incomes among millennials spells huge opportunities for B2C industries, including the luxury cosmetics industry. The luxury cosmetics market in India is growing, and millennial females constitute a major chunk of this consumer segment. This research study aims to examine the effect of brand image, attitude, subjective norms, and perceived behavioral control on the purchase intensions of millennial female consumers towards luxury cosmetics. Research Objectives: The objective of this research is to understand the inhibiting factors of millennial women consumers with special reference to usage and consumption of Luxury cosmetics. Weightage given by millennial women population towards luxury cosmetics the objective behind the purchase inte