Introduction & Purpose of Study Organic products are becoming more popular in various regions of the world, and one of the key factors driving this trend is growing consumer knowledge and awareness of product quality and safety. When compared to non-organic goods, organic consumption is still relatively low. This position denotes a study of consumer behavior, specifically consumer perceptions and attitudes about purchasing organic products. The consumption models of attitude and intent towards organic products do not produce any credible outcomes. Organic product prices are inversely connected to customer attitudes about organic items. According to several research, people are ready to pay a higher price for organic products. Impact of psychological elements such as perception, attitude, intent, and knowledge on consumer purchase behavior for organic products was investigated in this study. The urge to produce more food out of the limited land asset by adding artificial nutrients to the land is obviously not a healthy practice as people become more aware of the benefits as well as the negative repercussions of the food they consume and the products they use. Pesticide use has been linked to a variety of ailments and allergies. The paper studies the impact that COVID-19 pandemic has had on the change in perception and attitude towards organic products in the Indian subcontinent. The intention is also to give suitable recommendations to managers and manufacturers to incorporate the production and marketing efforts towards organic products accordingly. The study also explores the awareness level in people about the concept of organic products, purchase intentions and purchase reasons, while adopting a demographic segmentation perspective. The research was conducted using a questionnaire with 108 responses. The analysis of data was done using SPSS using descriptive statistical methods as well as inferential statistics. The study aims at organic product usage and cons